Kuliner di Malang, Jangan Lewatkan Sambal Bawang Mbah Jayus

Satu lagi wisata kuliner Malang yang harus dicoba di Malang, apalagi bagi peminat pedas, yang satu ini harus segera dicoba. Sambal bawang Mbah Jayus, dari namanya saja sudah dapat kita mengerti yang ditawarkan di wisata kuliner satu ini pasti sambal bawang.

Awalnya mungkin wisata kuliner ini hanya diminati mahasiswa karena letaknya yang di wilayah kampus ABM atau Malangkuceqwara dan Kampus Widyagama. Tetapi sekarang warung Mbah Jayus ini menjadi salah satu wisata kuliner terkenal di Kota Malang, mungkin para pendatang yang dulunya berkuliah di Malang, atau mungkin kerabat para mahasiswa yang ingin mencoba setelah mendengar cerita dari para mahasiswa tersebut.

Hampir tiap malam warung ini selalu ramai oleh pengunjung. Buka pada pukul 17.00 wib, warung ini akan diserbu pengunjung hingga kurang lebih pukul 21.00. Waktu Anda datang ke tempat ini, yang pertama kali ditanyakan oleh pelayan disini adalah “lombok berapa?”, yang dimaksudkan adalah Anda menginginkan sambal dengan Lombok (cabe) berapa. Apabila Anda peminat masakan pedas, rugi rasanya jika belum mencoba sambal bawang dengan lombok diatas 30 biji, karena untuk jumlah lombok yang ditawarkan tidak ada batas maksimal sesuai dengan keinginan Anda, dan tentunya dengan ketersediaan tempat sambal tersebut.

Untuk makanan yang tersedia disini, cukup banyak ragamnya. Mulai tempe, tempe kacang, tahu, dadar jagung, ayam dan ikan laut goreng, dan tentunya disajikan dengan sambal yang Anda pesan sebelumnya. Walaupun makanan yang disediakan di wisata kuliner ini sederhana tetapi banyak peminatnya, selain itu para pengamen jalanan akan siap menghibur Anda di warung ini (saran dari kami sediakan uang koin untuk mengantisipasi kedatangan pengamen agar Anda tidak terganggu menikmati wisata kuliner pedas satu ini).

Pada awalnya warung Mbah Jayus hanyalah bilik bambu yang berada di Jalan Candi Ngrimbi,  namun sekarang mbah Jayus sudah memiliki warung di sebuah Ruko tidak jauh dari tempat sebelumnya. Semasa Mbah Jayus masih sehat, dialah yang senantiasa ngulek dan mencampur sambal bawang itu. Sekarang Mbah Jayus setiap hari hanya duduk manis di warungnya mengamati para pekerja yang sedang melayani para tamu. Sementara yang mengurusi penjualannya adalah anaknya sendiri dengan dibantu oleh beberapa orang pekerja.

Dengan resep sederhana yang berupa sambal lombok bawang dengan tambahan sedikit minyak goreng,  Warung Sambal Bawang Mbah Jayus menjadi salah satu wisata kuliner Malang yang cukup terkenal.

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Sumber: wisatadimalang.com

Mantapnya "Soto Lombok" Legendaris Kota Malang

Jika mendengar nama “Soto Lombok”, mungkin rasa pedas yang teramat sangat yang menghampiri fikiran kita, atau mungkin soto yang satu ini berasal dari Lombok. Namun itu semua tidak ada yang benar, karena soto ini ternyata berada di Jl. Lombok No. 1, Malang. Sehingga soto ini dikenal dengan nama “Soto Lombok”. Salah satu penjual soto di Malang yang cukup legendaris, sudah berdiri sejak berpuluh-puluh tahun yang lalu dengan cita rasa yang khas.

Semangkuk soto yang terdiri dari telur rebus, irisan kol, taoge dan suwiran daging ayam yang kemudian disiram dengan kuah santan kuning. Tak lupa taburan seledri dan koya yang membuat soto ini menjadi lebih istimewa, disajikan dengan nasi maupun lontong. Di meja juga tersedia pelengkap untuk menyantap soto, ada sambal, kecap manis dan air jeruk nipis yang ditaruh di dalam botol serta kerupuk yang selalu menemani saat menyantap soto.

Ada tiga sajian soto yang bisa kita nikmati di kedai ini, ada soto biasa, istimewa dan spesial. Untuk yang istimewa, daging ayamnya lebih banyak dan ditambah dengan jerohan, sedangkan yang spesial ditambah lagi dengan kulit dan brutu. Harga yang ditawarkan juga cukup terjangkau, kita hanya mengeluarkan uang sebesar Rp. 9.500 hingga Rp. 14.500 untuk menikmati seporsi soto lombok ini.

Kedai yang berkapasitas hingga 100 pengunjung ini, mulai melayani pembelinya setiap hari sejak pukul 7 pagi hingga pukul 12 malam. Hingga kini, kedai ini sudah memiliki beberapa cabang yang berada di Tlogo Mas Dinoyo, Mondoroko, Purwosari, Parang Tritis, Bay Pass Gempol dan Dukuh Kupang di Surabaya.

• 
  

Menu Andalan : Soto Ayam

Harga                : Rp. 9.500 - Rp. 14.500

Jam Buka         : 07.00 - 24.00 wib

Lokasi               : Jl. Lombok No. 1 Malang

***

sumber: http://wisatakuliner.com

Sengatan Pedas "Ceker Setan" Pak Sugeng

Kalau jalan-jalan ke Malang, jangan lupa menjelajah kuliner khas kota berhawa sejuk ini. Salah satu makanan paling populer di Kota Apel adalah ceker pedas. Di Malang banyak kedai yang menjajakan masakan berbahan baku utama ceker alias cakar ayam dengan kuah berasa pedas ini.

Kedai ceker pedas yang terkenal di kota yang terletak di Provinsi Jawa Timur tersebut adalah Ceker Setan Pak Sugeng. Posisi warung makan yang berdiri tahun 2008 tersebut ada di Jalan Jakarta, persis di seberang gedung School of  Business (SOB) Malang.

Apakah makanan ini terbuat dari cakarnya setan? Namanya terdengar gahar lagi seram. Menurut Martini, pemilik kedai tersebut, nama ceker setan merupakan pemberian mahasiswa yang jadi pelanggan setianya. “Itu karena saking pedasnya rasa masakan saya,” jelas perempuan berusia 43 tahun ini.

Anda penasaran dengan rasa pedas ceker racikan Martini? Kedai ini buka sekitar jam sembilan malam. Tapi, Anda mesti datang lebih awal. Soalnya, antrean pembeli sudah mengular satu jam sebelum Ceker Setan Pak Sugeng buka.

Uniknya, agar tidak saling berebut, Martini memberlakukan nomor antrean. Pengunjung bisa mengambil nomor antrean yang ada di atas gerobak dagangan milik Martini.

Dulu, Martini bilang, nomor antrean bisa sampai 50. Tapi, karena merepotkan, ia akhirnya membatasi hingga nomor 25 saja. “Sisanya silakan antre baris saja,” imbuh dia.

Kebanyakan pelanggan Ceker Setan Pak Sugeng berasal dari kalangan mahasiswa. Maklumlah, harga makanan ini murah meriah. Sepotong cakar ayam hanya dibanderol dengan harga Rp 1.000. Adapun kepala dan sayap ayam masing-masing Rp 2.000 per potong. Meski harganya murah, rasanya tidak murahan, lo.

Cakar sangat empuk

Nah, begitu selesai menata dagangannya, Martini pun memanggil satu per satu nomor antrean secara berurutan. Yang dipanggil kemudian menyebutkan pesanannya. Dengan cekatan, pelayan mengambil pesanan pembeli, cakar, kepala, atau sayap ayam, tak lupa ia membubuhkan kuah. Tak sampai satu menit, piring dari anyaman lidi beralas kertas cokelat lengkap dengan isinya sudah sampai ke tangan pelanggan.

Untuk menikmati makanan ini, bisa dengan nasi atau tanpa nasi. Singkirkan sendok dan garpu. Maklum, struktur cakar, kepala, dan sayap ayam banyak tulangnya. Sendok garpu bakal menyulitkan Anda menyesap nikmatnya bumbu yang meresap ke dalam cakar, kepala, dan sayap ayam.

Cakar, kepala, dan sayap ayam yang berlumur bumbu pedas  berwarna kuning keemasan tampak menggoda. Bau tajam dari cabai cokro, bumbu utama makanan ini, menusuk hidung. Inilah yang memacu adrenalin Anda untuk segera melahapnya.

Saat menggigit, ternyata cakarnya sangat empuk, tidak liat maupun alot. Anda bisa merasakan ruas tulang cakar berguguran di mulut, tanpa perlu bekerja keras mengunyah atau memisahkan otot yang ada di cakar dengan tulangnya. Bumbu pedasnya langsung membakar mulut seketika, tapi tidak bisa dielakkan, lidah menginginkannya lagi dan lagi, alias kapok lombok.

Untunglah rasa pedas cakar ini tidak sampai membuat masakannya menjadi pahit dan kehilangan rasa gurih dari daging, kulit, dan tulang cakar ayamnya. Minyak kaldu dari rebusan ayam sedikit menyeimbangkan rasa pedas.

Sensasi pedas yang menyengat rongga mulut memaksa tangan untuk meraih kepala serta sayap ayam. Semuanya terasa empuk, daging dan kulitnya pun mudah terlepas dari tulang, membuat gigi gampang mengurai dagingnya di mulut tanpa bantuan tangan.

Tak terasa, satu porsi ceker setan ludes tak bersisa. Peluh pun mengucur deras dari dahi, rongga mulut mulai kebanjiran air liur yang berusaha mengeluarkan sisa rasa pedas yang luar biasa keterlaluan dari mulut.

Dalam sehari, paling sedikit Martini mengolah 50 kilogram cakar, kepala, dan sayap ayam. “Kalau kurang dari itu, saya tidak berani berjualan,” ujarnya. Toh, dagangannya selalu habis tak bersisa.

Di kedai ini tidak ada bangku dan meja, lo. Alhasil, para pengunjung biasa memanfaatkan lahan taman di seberang kedai atau bergumul dengan ceker, sambil berdiri. 

Ceker Setan Pak Sugeng

Jl. Jakarta, Malang (seberang School of Business Malang)

Koordinat GPS: 

S7096.31113’ - E112062.5066

***

Sumber Mingguan KONTAN, Edisi 4 - 10 Maret 2013

Using Instagram for Business

It seems like the world of social media has been awash with buzz over its latest darling – Instagram. The trendy photo editing and sharing site has taken hold of the 18 – 24 crowd, and it currently boasts more than 80 million users. That’s precisely the reason Facebook acquired the social network so greedily a few months back. Keeping their enemies closer, you know?

Any time a social networking site catches fire with such quickness, marketers scramble to follow the crowd in an attempt to capitalize on the fad before it fizzles out in favor of the next big thing.

Instagram is a social network that’s definitely hit, its stride. The company is in full-peak mode, which is why online businesses are desperately attempting to figure out how to harness the platform to promote their business. And, hey, in my opinion, as long as we’re not talking about spam, scams, or get-rich-quick schemes, what’s the harm in online mom-and-pop shops and the big guns alike getting in on the action to pad their bottom line?

If you fit this description and you want in on the action, then read on to uncover how you can use Instagram to boost your business before users flock to another edgy platform that you’ll need to learn how to use (yet again).

Set Up Your Account and Get Your Web Profile

To begin, you’ll need to install Instagram’s free app on your mobile device. Once you’ve done that, register a new account for your business. From there, you’ll be able to upload company photos and use a variety of filter effects to enhance the images you select.

Then, you can share your company’s pics with fans in their photo stream. But that’s only the beginning. Instagram has recently introduced what it calls “Profiles on the Web,” and they’re a dynamite way to show off your brand as well as the photos you share on the platform. These new profiles are slick indeed, and they come, complete with a rotating carousel of your company’s most recently shared pics located directly above your profile picture and company bio.

When you set up your profile and create a web page for your account, you open the door to a fantastic tool for growth. For example, you can add a “Follow Me on Instagram” button to your company website or to your other social media accounts and link it all to your Instagram profile on the Web. Instagram users can surf through your content, leave comments, like your images, and start following your company right from their Web browser – no smartphone required (although they can use that too)!

Your profile will also include an easily memorable URL. To view your company’s spot on the Web, visit instagram.com/[username]. It’s that easy. The official Instagram blog gives the example of Nike. If you want to check out Nike’s profile, you’d type instagram.com/nike into your browser’s address bar and you’d land on Nike’s Instagram page on the ‘net.

In this era of online marketing, social media integration is vitally important. You must streamline your online persona and brand your business on the Web so people will recognize your company’s identity across platforms. Interlinking social media networks can be a real pain, but it’s worth it in the long run. Further, sharing your content across multiple platforms will maximize exposure exponentially.

Instagram has tried to ease this pain for companies recently. It has added a way for you to share your Instagram content on Twitter seamlessly. Even if your usernames are different for each site, you can now share content between them both. When you share your pics to Twitter, Instagram will now translate @mentions if your Twitter username and Instagram username are different.

You must make sure to connect the two platforms so each has the appropriate permissions set for sharing. Once you’ve done this, your Instagram username will show up in the photo caption of your tweet, and your Twitter username will, of course, still appear as the author of the tweet itself.

Tips for Using Instagram for Your Business

Once you’re properly set up for sharing and you’ve added some cool pictures of your company and products, it’s time to take things to the next level. If you are a product-based business, use Instagram to create a (free!) online catalog of sorts for your fans to browse through, and comment on at their leisure.

Another great use for Instagram is demonstrating how to use the products you sell. Sometimes people need a little help with visualization, and if you show your fans how they can improve some problem they’re facing by using your product, then it’s a win-win situation.

According to the official Instagram business blog, many bigger companies have launched full-scale campaigns in which they invite users to submit their own content. This has paid dividends as far as social shares and exposure goes – Tiffany & Co., the infamous jeweler, has launched a campaign inviting people to submit pictures of love situations and finish quotes the company starts to prompt user participation. Once you’ve gained enough fans, try out a similar tactic to increase engagement for your own brand.

Behind the scenes photo series sets are also a hot trend for businesses on Instagram these days. Think about reality shows – people like to see the inner workings, things they’re not privy to under normal circumstances. If you go public with interesting shots of people working at your company or allow a look into an industry event, for instance, you may gain shares from curious users who want to find out more.

Starting a dialogue is the best way to get fans fired up about your brand, simply because people like to be heard and have their opinions taken seriously. Use the platform to learn how to better your business through user feedback, and you’ll find fans come to you – and they’ll do it organically.

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About The Author: 

Nell Terry: is a tech news junkie, fledgling Internet marketer and staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She thrives on social media, web design, and uncovering the truth about all the newest marketing fads that pop up all over the ‘net. Find out more about Nell by visiting her online portfolio at Content by Nell.

Sources; SiteProNews, Tue 20/11/2012

What Does the Google +1 Button Mean for SEO

Google, the internet giant based in California, has had a strangle hold on much of the online market for the past decade. Most would struggle to find a single person in the Western World who is not yet familiar with the Google Search Engine. In fact the search engine is so popular that the phrase 'Google it' has been adopted by many Gen-Yers.

In addition to their massive presence in the search marketplace, Google also commands a large percentage of the online advertising industry, generating revenues in the region of US$35 billion per annum.

Facebook, a relatively new comer to the internet, and center of popular film The Social Network, is quickly closing on Google's market. Currently Facebook ranks as the 2nd most visited website online globally and holds over 750 million member accounts. Facebook is beginning to threaten Google's market dominance in online advertising due to the huge volume of data that the social network holds about its members. While Google's advertising model focuses around what people are looking for, specifically using search queries, Facebook's model allows advertisers to utilize behavioural targeting. A Facebook advertiser can select very precise advertising audiences by focusing on:

- Age

- Gender

- Location

- Employment Type

- Education Level

- Likes and Dislikes

By selecting a narrow cross section of the global audience by one or all of the above variables, an advertiser can see significant improvement in their ROI when compared with search or conventional marketing.

This is where Google Plus enters the scene. In May Google released a limited Beta of their new social network, to approximately 10 Million users. Google Plus, similar to Facebook, allows users to create profiles, enter personal details, connect with friends and join a global community online. The Google +1 button is the equivalent of Facebook's Like button - allowing users to show their approval of an idea, concept, website or product and broadcast this to their network.

It's not a new concept that Google uses a number of user specific factors to influence their search results. These have historically included the user's location, past search history, bounce rate from certain sites, browser setting and a host of other signals to indicate whether or not a search result is likely to fit the user's specific requirements or reason for search.

While not officially announced as yet, the Google +1 button will affect the manner in which search results are returned to users. The very nature of a social network suggests that people who are connected will share similar likes, beliefs and ideas, and consequently are likely to be interested in the same websites, resources and search results.

It follows then, that the connections of a user who have historically +1ed any given search result will have these sites promoted up the list of future search results due to perceived validity and relevance of that result.

So, when will this new ranking factor, or as Google now refers to them signal, start influencing search results?

That's a tough question, and it's likely only to be once the Google Plus and +1 button programs reach a critical mass. That is where the number of +1s reaches a volume and velocity that indicates considerable adoption by the searching public.

You can already see the impact of +1 within your search results, i.e. complete a search; navigate to page 3 of the results and +1 a single result Google returned. Now complete the same search again, it's likely that the result you +1ed will be elevated within the new set of results. This is exactly the same behaviour we expect to see once Google brings +1 and Plus into full swing.

We expect that this will become a ranking factor around the end of the year, likely in time for Christmas shopping season.

What can you do to gain the maximum benefit from +1?

At present the +1 signal is only being used to influence a user's personal search results, but this is likely to change late this year so it's time to get started on a strategy to make the most of this opportuníty. This way when Google flicks the switch you will receive all the benefits of being +1ed and you will surge ahead of your competitors within specific market segments.

By now your web developer or SEO firm should have already contacted you offering +1 integration; it's a good idea to get Facebook Like done at the same time. If not, get in touch with the team that manages your website and request them to place the +1 button prominently on your site. The button is pretty funky and modern and is not likely to do any damage to your branding or design. Make sure you are communicating with your clients, visitors and connections to ensure they +1 your site. The earlier you start work the sooner you will see results.

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About The Author

Rich McPharlin, is head of SEO Perth for Zen Net Solutions, who are a leading Online Marketing Strategy agency.

Sources; SiteProNews, Mon 8/15/2011